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katie-couric

CBS Reaffirms Its Commitment To Appointment Television

August 21, 2006 by Kassia Krozser

CBS News LogoStarting on September 5, you will be able to access the CBS Evening News from the comfort of your laptop. That’s the good news. The bad news? After a series of what seemed to be good moves, CBS is taking a step backward. This time, it’s a classic case of protectionism.

The question is, of course, who is CBS protecting?

With Katie Couric at the helm, CBS is hoping to attract a younger viewing audience. Setting aside the fact that the audience they’re gunning for — the net generation — isn’t likely to be swayed by the addition of Couric, except from a curiosity perspective, CBS’s move seems like the same old appointment television with an online twist.

[Read more…] about CBS Reaffirms Its Commitment To Appointment Television

Filed Under: Mediacratic, Television Tagged With: ABC, CBS, evening-news, katie-couric, world-news-tonight

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