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We're Not Who You Think We Are

MySpace

How to Not Protect Your Online Identity

October 29, 2009 by Luke Gartshore Sheppard

For years I’ve been using the same username for many websites but with different passwords. I did it for convenience but I also had this vague idea that I was crafting some kind of an overall online identity which would be uniquely identifiable as me, would be consistent over time and would serve as an informal history to build my technical reputation and credibility. But now that I see the results I don’t like it even though there are not any individual postings or fragments of data that I’m ashamed of or embarrassed about. It’s just that when I see them all together the effect is unsettling and feels like I’ve been under surveillance all these years.

In some cases I made either bad choices or misinformed decisions. For example, by way of Googling my name recently, I found my work phone number in the web archives of a members only listserv for people in my industry. I recall making the decision to put my phone number in my email signature because I was posting specific information that I thought would help guys doing my same job in other organizations. There are few enough of us that I figured I’d be happy to help if one of them were to call me to ask for more details or advice. The problem is that, while I knew that registered members (i.e., people in my industry) would be able to search the archives, I had no idea that the thread was going to end up on Google. That was just simple misinformed decision. But my initial settings on my Twitter.com account turned out to be a case of making a genuinely bad decision, then forgetting all about it.

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Filed Under: Privacy Tagged With: Facebook, identity, MySpace, Privacy, Twitter

Hey MySpace, Stop Spamming My Friend Updates!

August 7, 2008 by Jim Connelly

It’s right there in my “Friend Updates:” Apparently, my friend Tom — you know, the MySpace founder guy who is everybody’s default Friend — has added a new song from some singer-songwriter or other to his profile.

However there’s one small problem with this. Tom’s not my Friend.

When I first signed up for MySpace over a year ago (yup, I was late), I thought that it was a stupid idea to have Tom as one of my Friends, so I de-Friended him almost instantly.

So, if Tom’s not my Friend, why am I being told about the music he’s adding to his profile?

[Read more…] about Hey MySpace, Stop Spamming My Friend Updates!

Filed Under: Actual Mileage, Marketing, Social Media, Unexpected Results Tagged With: Advertisments, MySpace

Why quarterlife was Such a Bomb

February 28, 2008 by Jim Connelly

quarterlife, the much-hyped new series from the creators of such shows as thirtysomething, Once and Again and the eternal My So-Called Life, debuted a couple of nights ago to what some are calling “the worst ratings in 20 years.”

I don’t think that this was what NBC had in mind when they announced that they had picked it up from, er, MySpace amidst a busload of hype. Given the fact that it had a pretty high profile and was debuted during a time where there is very little serious drama being broadcast, their expectations must have been that it would at least hold its own.

And yet it failed, miserably. Why? The flip answer is that it sucked, but that’s only part of it. The full answer is a bit more complicated.

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Filed Under: Social Media, Television, Unexpected Results, Writers Strike Tagged With: MySpace

MySpace Takes the Social Out of Social News

April 25, 2007 by Kirk Biglione

When the world’s most popular social network decides to get into the social news business, you expect them to make it, well, social. On the contrary, the new MySpace News site is anything but social. In fact, MySpace has left out just about every feature that makes competing social news sites like Digg and Reddit so popular and addictive.

There’s ample opportunity for innovation in social news. The current leading sites tend to have a decided tech slant. As a result there’s plenty of room for social news that is either more general in focus, or more narrowly targeted to a niche not well served by Digg and others. MySpace News does nothing to capitalize on this opportunity.

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Filed Under: Social Media Tagged With: MySpace

More Thoughts From The Real World

April 12, 2007 by Kassia Krozser

As is my sometimes habit, I ventured out into the real world this week to take the pulse of real people who use real new media. Nobody was paid nor bribed in the course of these discussions and all opinions reflected here represent the opinions of my (anonymous as they shun fame and fortune) focus group, expanded this time to include a few voices from the legal profession.

So here is what they’re saying out there in reality. Remember, real people with real money to spend on goods and services:

[Read more…] about More Thoughts From The Real World

Filed Under: Marketing, Mediacratic, Movies, Services, Social Media, The Long Tail Tagged With: MySpace, Second Life

One Positive Step For MySpace

March 28, 2007 by Kassia Krozser

So, the MySpace is adding a news component to its slate o’features. Given that the parent company of MySpace is News Corporation, this isn’t so much of a surprise as it is a question of what took so long. I know it’s not because the company’s shy about self-promotion.

Online speculation has it that Newsroo, a company recently acquired by News Corp will be serving up the headlines to the movers and shakers of the MySpace community (this speculation is fueled by the fact that Newsroo’s home page now redirects to the MySpace homepage). According to one site, deals are being struck all over the news universe. This site also curiously refers to MySpace as a pureplay online company; that shipped more or less sailed when the site was acquired by a major media giant. Slowly but surely the influence of the Murdoch empire has crept into the site, and we recently received samplers from the MySpace music label. Now that they’ve lived with MySpace for a while, the folks at News Corp. are desperately seeking ways to squeeze every nickel and dime out of it
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Filed Under: Mediacratic, Social Media Tagged With: MySpace

Universal Music’s New Biz Model: Lawsuits and Extortion!

November 20, 2006 by Jim Connelly

Unversal Music, the mega-major record label that thinks so little of its fans that their CEO, Doug Morris, recently said that iPods were: “just repositories for stolen music,” has evidentally hit upon a new business model: lawsuits and extortion.

Apparently making money by putting good music out there with a price point that might entice people just isn’t good enough. Because, of course, we are all thieves. So instead of that, they’ve decided to go a different route. Instead of using their artists to make money, they’ve decided to fall back upon the lawyers. Hopefully, the lawyers will get a better royalty rate.

Let’s review, shall we?

[Read more…] about Universal Music’s New Biz Model: Lawsuits and Extortion!

Filed Under: Apple, Copyright, DRM, Focusing on the Wrong Problem, iTunes, Microsoft, Music, Piracy, Social Media, YouTube, Zune Tagged With: MySpace, YouTube

Google’s Bid For World Domination

October 11, 2006 by Kassia Krozser

As you might have heard, Google went and acquired YouTube for a mere $1.65 billion. Time will tell if this was a brilliant business move or not. I believe Google’s acquisition is far more savvy than News Corps’ purchase of MySpace. MySpace is a mess and by the time anyone figures out how to make lots of money from the venture, the kids who give the site its buzz will be on to the next big thing.

But YouTube? There’s a different animal. Whether it’s $1.65 billion is debatable, but YouTube’s model — easily syndicated and shared content — gives the site a broader appeal. You don’t have to go to YouTube; it can come to you. Every time a little player is embedded in a website, YouTube’s brand is extended into the public consciousness. Google, being Google, will not be long in figuring out how to turn this into money. Simplest way is to leverage the sites who use AdSense and embed video.
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Filed Under: Google, Mediacratic, Social Media, YouTube Tagged With: Google, MySpace, Search, YouTube

Why MySpace Won’t Live To See 25

August 2, 2006 by Kirk Biglione

It was only a few weeks ago that MySpace was claiming to have passed Yahoo as the most popular site on the internet. Now it’s being reported that YouTube has passed MySpace. MySpace’s reign at the top lasted about three weeks. I’m guessing that’s not what Rupert Murdoch paid over $580 million for.

Has MySpace peaked? Probably yes. There have been plenty of reports indicating that MySpace’s target demographic no longer finds the site to be cool. Part of the problem is that dozens of new social networking sites seem to pop up every week. MySpace has lots of competition and no longer seems cutting edge to a generation of kids who live online and spend a good deal of their time looking for the next great thing. You only have to look back to the rise and fall of Friendster to realize just how bad things might get for MySpace.

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Filed Under: Social Media, YouTube Tagged With: MySpace, YouTube

Technology Is Not A Replacement For Parenting

June 22, 2006 by Kassia Krozser

I am in a bit of a mood today, and reading that “experts” don’t think MySpace is doing enough to protect kids from online predators really pushed one of my buttons. Does Target do enough to protect kids from predators? Does Disneyland? Does your local grocery store?

You know who should be doing more to protect kids from online predators? Their parents. Depending on technology to keep your kids safe can only go so far. MySpace is attempting to institute age restrictions, but let’s be honest, there is no truer statement that this:

[Read more…] about Technology Is Not A Replacement For Parenting

Filed Under: Mediacratic, Social Media Tagged With: child-protection, MySpace

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Previously on Medialoper

  • Certain Songs #2582: The Supremes – “Come See About Me”
  • Certain Songs #2581: Supertramp – “The Logical Song”
  • Certain Songs #2580: Supertramp – “Even in the Quietest Moments”
  • Certain Songs #2579: Supertramp – “Bloody Well Right”
  • Certain Songs #2578: Supergrass – “Sun Hits The Sky”

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