In the past several months, YouTube has gone from “wha?” to something mainstream enough to be the source of Jay Leno bits. The mainstreaming of YouTube has been formalized by the deal they struck with Warner Music, the first of no doubt several they will be striking with the music labels, despite the bluster from Universal.
Of course, they only faced two choices: go legit or go the Napster route. They went legit, and I get that. We all know what happened to Napster when they fought the power. And yet, I wonder if this means that YouTube has peaked in terms of cultural influence.