Man 1: I’m not watching TV anymore. They cancelled the only two shows I was watching.
Me: Which two shows?
Man 1: Smith and Kidnapped.
Man 2: They cancelled Kidnapped? But I was watching that. I need to check the TiVo. Did they find the kid?
Man 1: I don’t know. It’s just gone.
Now that iTunes and last month’s NCAA tournament have proven that there’s a market for television programming online, the networks are racing to put as much programming as possible (within the limitations of their affiliate agreements) on the web.
Given the fact that television has always been a mass medium you would expect network executives would be lining up get their programming on the big portals like Yahoo. As it turns out, that’s not necessarily the case. In fact, some network executives are starting to have second thoughts about sharing their programming with technology companies.
Ladies and gentlemen, we have a new entrant into the online television race. Coming in with $12.5 million in venture capital and the backing of Michael Eisner and Time Warner (in a manner of speaking), Veoh Networks Inc. is planning to allow users to program their own “channels” for television programming.
Was it just two weeks ago that Rox was asking, not totally rhetorically, why we needed networks at all? We’ve all been turning that question over in our minds, trying to grasp what “network” means to us. It remains an open question, though I’m increasingly moving toward the network is the channel is the network. theory. So I find the following rather interesting: