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Nipod

Why Not The NiPod?

May 25, 2006 by Jim Connelly

I am a runner. At least five times per week, I get up at an incredibly stupid hour and run several miles through the dark, quiet streets where I live. It’s just a thing I do; the one piece of order in an otherwise chaotic existence. Also, I get some of my best ideas through oxygen deprivation. (Some might say that all of my ideas seem to come from a place of obvious oxygen deprivation.)

Like the vast majority of runners, I listen to music when I run, and I also listen to the radio. I own an Nano (which I don’t use for running because they refuse to build in a radio receiver), and I certainly don’t have any animosity towards Nike, whose shoes I wore for several years. As a matter of fact, in just about every way, I would seem to be the target audience for the Nike+iPod Sports kit.

So why am I not more excited about it? Is it just because you’ll separate me from my New Balances when you pull them from my cold, dead feet? Or is it something else?

[Read more…] about Why Not The NiPod?

Filed Under: Actual Mileage, Apple, iTunes, Marketing Tagged With: Apple, iPod, iTunes, New-Balance, Nike, Nipod, prism-durosport

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