Last week bookseller Barnes and Noble unveiled the Nook, its long-awaited eReading device. Although ill-named, the Nook is a worthy competitor to the Kindle, offering a number of features not found on the Amazon device, including LendMe, a feature that allows for controlled sharing of ebooks. While the sharing feature comes with a number of limitations, it would appear to be a small but important step towards making DRM-restricted content slightly more flexible for consumers. There’s just one problem — publishers want no part of the Nook’s LendMe feature.
Publishers Lunch reported last week (registration required) that many large publishing houses have indicated that they won’t participate in the LendMe program.
To be clear, the LendMe feature is extremely limited. Books are lent for a maximum of 14 days. And unlike the library, there are no extensions. When a book is lent, the lender loses access, and once the book is returned to the lender it can never be lent again.
So, why are publishers opposed to the Nook’s crippled ebook sharing scheme? As one Unnamed Publishing Executive told Publishers Lunch:
“if publishers agree to lending then every ebook offer now and in the future will come with this consumer feature. Over time, I’m concerned that lending won’t grow the market and in fact could hurt it.”
What Unnamed Publishing Executive seems to fear most is a sense of consumer entitlement. If consumers have the right to share ebooks now, they’ll expect to have that right until the end of time. Never mind the fact that consumers share print books all the time. Since the sharing of books is apparently a bad thing, we can only assume that the ease with which consumers share printed books is a flaw inherent in the print format. Fortunately publishers can correct that flaw in the digital realm through the liberal use of oppressive DRM.
I suppose this worldview shouldn’t come as a surprise. If the history of digital media has taught us one thing it’s that media companies see the digital future as an opportunity to exert extreme control over how consumers use and interact with content.
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