The idea of true, pure, unfettered video-on-demand has been a movie industry chimera since the dawn of time. What if, executives say teasingly to their audiences, we gave you everything in our catalogs whenever you want it? You would never leave the couch.
Never mind that that studios don’t necessarily even know what they own. Video-on-demand, as imagined by consumers, requires unlimited bandwidth, unlimited storage, and unlimited time. I think we’d settle for wide selection at reasonable prices. First, of course, we need to get the households of America wired and networked for downloadable video. Total downloadable domination isn’t technically feasible yet, so why are the studios so terrified of angering Wal-Mart?
Let’s face facts. DVD sales are declining. Internet usage is up. Shelf space in bricks-and-mortar stores is limited. Hard drive space is cheap and easily expandable. Not everyone has access to a Wal-Mart. Not everyone has a broadband connection. [Read more…] about Woe Is Wal-Mart