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Origami “Debuts” – Exclusive Video On Google

March 2, 2006 by Kirk Biglione

The blogosphere is buzzing today about Microsoft’s delayed announcement of the “mysterious” Origami product. The Origami Project website has been updated with a March 9 launch date. Apparently today was never intended to be a launch date — or was it?

A lengthy video of the product has turned up on Google. I’m assuming that today’s date was intended to be the official “leak date” of this new product video. How clever of Microsoft to use Google to promote their latest product.

Based on a PC World report, it’s now not clear whether or not the product will be released anytime soon. Apparently Microsoft is new at this viral marketing thing and isn’t quite clear on the part where it’s also important to manage expectations.

A few observations after watching the video:

  • As anticipated the product is a portable tablet-like device that does just about everything.
  • It’s clear from the action scenarios that Bluetooth and WiFi will play a big part in all of Origami’s magic.
  • This is clearly not an iPod killer.
  • Man this thing is big. They call that a portable?

This, apparently, concludes Microsoft’s first attempts at product secrecy and viral marketing

Watch the video:

  • Microsoft Origami Trailer

Filed Under: Google, Marketing, Microsoft Tagged With: Bluetooth, Handheld, Microsoft, Origami, Portables, Wifi

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