So Snakes on a Plane didn’t do as well as expected. What surprises me is why anybody is surprised about this. But they are, and the backlash against the blogosphere has already started.
“It doesn’t create any sort of mandate for Internet promotion,” said Paul Dergarabedian, president of box-office tracker Exhibitor Relations, noting that all the Web hype for Snakes on a Plane didn’t translate into ticket-buying.