Part Two: The Role of The Curator, Or Why Disk Jockeys Could Be More Relevant Than Ever
Continuing analysis of the SXSW panel called “The Future of Radio”. Panelists included moderator Kevin Smokler, Celia Hirschman of Downtown Marketing and KCRW, Roman Mars of WBEZ, Elise Nordling from SomaFM, and Tim Westergren of Pandora, bringing together lifelong radio listeners, public radio professionals, Internet radio stars, and purveyors of social networking applications. Part One is here.
New services (like, oh, Medialoper) are designed to help consumers sift through the mass of media being thrown their way. In the past, disk jockeys served as curators of music. In today’s world, the increased level of programming makes the curator process even more important. This means aligning consumers with trusted sources of information. A trust relationship develops between the two parties — without that trust — in taste, quality, integrity — the consumer goes away.