OMG, OMG, OMG! I so wasn’t going to finish the week with another article on the shrinking windows issue, but I just can’t help myself. How can I, in good conscience, let this reasoning for theater owners freezing out Steven Soderbergh’s Bubble pass?
We want to put up on the large screen a product made with that format in mind. Bubble, and some of these other direct-to-video titles, are simply not. We want to serve steak, not hamburger.
Now setting aside the satisfaction that comes with a good hamburger, hello? Has this guy (Peter Brown, CEO of AMC Entertainment) watched any of the crap that masquerades as a “feature” film? We’re not talking hamburger. Think dog meat. He’s clearly forgotten that DVD is where the money is printed with black instead of red ink. Of course, every film is made with the DVD format in mind — one way or another.