OK, this seems weird: TiVo, which has long helped its users escape watching commercials, has rolled out a service that will allow its users to instead find commercials.
It’s not a full 360 — they aren’t forcing anybody to watch commercials, like Time-Warners’s “Start Over” service, or that evil TV & DVR idea patented by Philips which skips commercials only for those who pay an extra fee — but it still initially seems counterintuitive.
But maybe not.