So, you might have noticed that we just had a 5.4 earthquake here in Southern California, where Medialoper HQ is located. I was standing in line at a burger joint near the corner San Vicente and La Brea when I noticed the shaking. Or actually, since I was — as usual — lost in my own head, I first noticed other people noticing the shaking.
I thought, “hey, earthquake.”
When you’ve lived in California all of your life you — well, “get used to” is probably a bit strong — tend to get dispassionate in the first few seconds of a quake. What you’re doing is measuring it, doing the math, trying to figure out if it’s actually the BIG ONE, or nearly as bad, a Big One. What you’re doing, of course, is the Richter Scale math.