Both the motion picture industry and publishing industry have been scrambling to go mobile*. Mobile, they believe, will save the world. And I think they’re partially right. Mobile will be one of the possible choices viewers have — but it can’t and won’t be the only option. If Medialoper has a religion, it is the doctrine of choice.
I’ve been following the Los Angeles Times series on today’s kids and their attitudes toward new media with more avidity than most — it is, after all, my job. And I’m not surprised to learn the two key reasons for slow adoption of the cell phone motion picture experience: