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Microsoft & Seinfeld: A Match Made in the 1990s

August 22, 2008 by Jim Connelly

Hey kids, remember the late 1990s? Bill Clinton was President. The economy was humming along. Gas prices were low. Seinfeld was the number one TV show. And Microsoft ruled the tech world. You might not have liked it, but it was true.

At the time, it seemed like there was nothing that Microsoft couldn’t do: they had so much power that they were able to start the Browser Wars and win them without getting bogged down in a quagmire. Hell, even Windows 98 was a decent operating system.

For Microsoft, good times. And they’d like to remind you of those times, with an upcoming ad campaign starring another 1990s icon: Jerry Seinfeld.

An ad campaign where the co-star is another 1990s icon: Bill Gates. What? Bill Clinton wasn’t also available? While I understand that things aren’t going quite as swimmingly for Microsoft in 2008 as they were in 1998, I don’t think this will help.

[Read more…] about Microsoft & Seinfeld: A Match Made in the 1990s

Filed Under: Apple, Focusing on the Wrong Problem, Marketing, Microsoft Tagged With: Jerry Seinfeld, Microsoft, Vista, Windows

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