Are we already seeing the death of the viral video? I think we can all agree that the viral nature of viral comes from the fact that its spreads by word-of-mouth (mouth = email or cell phone). That major media companies are now packaging online clips as “viral” suggests that they don’t really get it.
VH1 has Web Junk 20 with the companion site VSPOT (and, yes, I’m amused to see that the New York Times article specifically notes that these so-called “viral” web moments are released to the VH1 website after they’re aired on the show). Bravo has its series Outrageous and Contagious: Viral Videos. USA Networks is reportedly working on a project as well. Already it’s enough, right?
Can you say Carson Daly? I thought you could. And despite the fact that jumping the shark has jumped the shark, the major media viral video craze has jumped the shark when a show called (wait for it) The Net with Carson Daly is poised for debut. What, blogging wasn’t good enough for him?