[Lopy notes: Spiral Frog finally launched, and we finally reviewed it]
Back at the end of August, I did a piece on Spiral Frog, the self-proclaimed online music destination that was going give you, the music-loving public, FREE legal downloads from various major and indie labels. At the time, I didn’t think that — given the fact that the DRM’d, ad-supported music was free in price only — it was the type of devils bargain for which the music loving public was going to fall.
I still don’t. And on at the bottom of each press release in their Press Release section, I discovered this little gem which shows just how little they may know about their target audience:
SpiralFrog offers music-lovers a compelling alternative to illegal file-sharing and pirate sites, with a secure environment for them to satisfy their unyielding passion and thirst for music, entertainment, information and brands at no cost except for their time and attention.
Perhaps. Me, my time and attention are so important to me that I’ve been time-shifting TV shows to avoid wasting both on commercials since the mid-1980s. Also, one of the nice things about downloading songs from, say, eMusic, is that I can be doing other things while the songs download. That’s worth every penny I pay. Oh, also, I can do whatever the hell I want with those songs after I download ’em, but that’s a whole ‘nother story.
In any event, since according to sources like the BBC, Sprial Frog was supposed to be launched in December, I figured that, one way or another, we’d soon find out.
Since December is pretty much over, and there was no news about the actual launch,I figured that I would check out their website, and all it says is “Coming Soon.”
I dug a little deeper (by reading their Press Releases), and I’ve noticed that their original press release says that they would be in Beta in December, which the site claims that they are. Which means that either a) they’ve gone back and changed that press release to match the current reality, or b) all of the original news stories (which, of course, were at least partly based on the original press release) were wrong. Doesn’t really matter, I guess.
Of course it’s possible that everybody assumed that Beta meant the same thing it means when Google launches a Beta version: that they don’t want to brand it with an actual version number, but they are confident enough in the software to let the public play with it. This, of course, has been happening forever: my entire life was changed completely by a Beta version of Netscape.
That’s fine, not everybody puts their Beta versions out there for the world to see. In the meantime, Spiral Frog been striking deals with various music publishers, (BMI, which represents over 300,000 songwriters, all of whom get their personal attention),and well larger (EMI, which as you know has an unlimited supply).
The bottom line is that Spiral Frog is currently scheduled to launch in Q1 of 2007. We’ll be there to check it out.